Sep 28, 2011 Comments Off
Sep 28, 2011 Comments Off
Oct 22, 2010 Comments Off
Computerworld - Think those young workers, fresh out of college, all shiny and idealistic are driving the use of social networking at your company?
Well, think again.
The youngest workers in the office aren’t the driving force behind social networking in the enterprise. It’s Generation X – people between 29 and 49 – who are taking to these new tools, according to a Forrester Consulting study.
And it’s not just Gen-Xers showing up the Generation Y-ers, who range from 15 to 28 years old, in the office. The report, which was sponsored by Citrix Systems, noted that after Gen X workers, Baby Boomers over 55 were the most likely to use social tools in the workplace.
Read more… www.Computerworld.com
Aug 28, 2010 Comments Off
Facebook has finally launched their long-awaited location-based product, called Places. With this new product, you will now have the option to share your location by “checking in” to that place and letting friends know where you are. You can also see if any of your friends have checked in nearby.
To start using Places, you can use it by downloading the most recent version of the Facebook application for iPhone. Non iPhone users can access Places from touch.facebook.com if your mobile browser supports HTML 5 and geolocation.
If you’ve used other location-based services, such as Foursquare and Gowalla, then you’ll have no problem using Places. Checking-in works the same way. All you need to do is tap the “Check In” button on the iPhone app and you’ll see a list of places near your current location. From there, you can choose the place that matches where you are or add it if it’s not listed. After checking in, your check-in will create a story in your friends’ News Feeds and show up in the Recent Activity section on the page for that particular place.
Just like you can tag your friends in photos and status updates, you can also tag your friends who are with you at a location. What about privacy? Facebook appeared to be a little more prepared to tackle the privacy issues and provided more controls for users. You have the option of whether or not to share your location when you check in at a place. When you check in, you can tag friends who are with you but only if their settings allow it. When you are tagged, you are always notified (similar to how you’re notified on a photo tag or status update tag).
All check-in activity/history will reside on a new Facebook Place Page. Similar to Foursquare/Gowalla, each place or venue will have it’s own dedicated page. If you’re the owner of that business, there is a process that you can go through to claim your place (see screenshot below). If you claim the location as your business, it will become a Facebook Page or you can merge it with your existing Facebook Page.
Places will be rolled out gradually to users in the U.S. and will be made available to other countries and platforms in the future. What do you think of Facebook Places? Will you use it?
Aug 19, 2010 1
Aug 17, 2010 1
MyTown App Users Use Restaurants to Rack Points on Game
NEW YORK (AdAge.com) — Fast feeders, early data shows you’re indeed cool enough for check-ins.
–> Quick-service chains Subway, McDonald’s, Starbucks and Burger King have the most unique check-ins on MyTown, a location-based game with more than 3 million users that provided the data. Subway has seen nearly 6.4 million check-ins from more than 500,000 users since the app launched in December.
Restaurant chains make up eight of the top 10 most unique check-ins locations, along with pharmacies CVS and Walgreens. Restaurants saw the most check-ins by category in July, with 14.2 million. Businesses came in second with 8.5 million, mostly because people like to check-in at work, said Keith Lee, co-founder and CEO of MyTown developer Booyah.
For a category that’s become somewhat synonymous with Foursquare, a location-based mobile app that saw 20- and 30-somethings checking in to bars and restaurants in cities in its early days, MyTown’s results may seem surprising. But that’s the difference between checking in to share your location on social networks such as Twitter and Facebook and checking in to win a game, Mr. Lee said.
Foursquare is often used to build a “social profile,” said Allison Mooney, VP-emerging trends at MobileBehavior. While both Foursquare and MyTown offer points for checking in, MyTown users check in to get virtual goods or rewards to advance through a Monopoly-like game.
Top 10 locations on MyTown by unique check-ins since the app launched in December 2009 Location Total Check-ins Total Unique Check-ins Subway 6,369,560 512,695 McDonald’s 4,985,559 452,395 Starbucks 4,404,052 381,821 Burger King 2,507,445 287,898 CVS/pharmacy 6,204,216 285,380 Taco Bell 2,316,292 275,689 Pizza Hut 2,261,548 262,714 Walgreens 2,466,851 258,053 Domino’s Pizza 2,181,409 244,263 Wendy’s 1,502,047 217,553 Source: MyTown
“People are very selective of where they post on other location-based apps,” said Mr. Lee. “Most people don’t want to tell Facebook their day-to-day errands or places they go.” he said, adding that people are much more willing to check in at everyday places like Best Buy or McDonald’s on MyTown because they want to accrue rewards to advance in the game. Only 15% of MyTown check-ins are shared on Facebook, he said.
“We build our social profiles through editing and leaving things out as well as sharing,” Ms. Mooney said. “I don’t think everyone is embarrassed to check in at fast-food places, but for some people and social groups, there may be a stigma.”
That’s not to say quick-service check-ins aren’t happening at all on Foursquare, or that the app is motivating users with points. Noah Glass, CEO of GoMobo, a food-ordering mobile-technology company, said he used to check in to places such as Five Guys, Subway and Starbucks when he used Foursquare, to earn points and get on that app’s leader board.
“I think people are checking in to fast-food places either because they think they are cool or are trying to score points,” he said. “Or, more and more these days, people get benefits or direct incentives for checking in.”
Booyah’s Mr. Lee said chains are topping the check-in charts by virtue of having more locations across the country. Out of MyTown’s more than 300 million check-ins, he estimates 60% occur at big-brand locations vs. 40% in sole proprietors and mom-and-pop businesses.
Foursquare, which has 2.7 million users worldwide, with 60% in the U.S., reports that the most popular venues are transit-related locations such as airports and train stations, and also parks and museums. It declined to provide more specific data.
Even with its numerous quick-service check-ins, MyTown has not worked with any restaurant brands, while Foursquare has inked deals with restaurants such as Chili’s Grill & Bar, Papa John’s, Starbucks and Pizza Hut.
Instead, MyTown has launched programs for retailer H&M; Disney, to promote the movie “Sorcerer’s Apprentice”; and package-goods brand Pantene. Pharmacies also made a good showing in MyTown’s top check-in list.
By volume including duplicate check-ins by the same user, CVS has the second-most check-ins at 6.2 million. Rite Aid and Walgreens also made that top ten.Stay on top of the news and stay ahead of the game—sign up for e-mail newsletters now!